Marketing is the practice of deliberately stimulating demand for the sale of products and services; possibly including collection of a target consumer; selection of a specific target market; and utilization of certain media to reach out to these potential consumers. Marketing is an integrated activity that involves various other disciplines such as research, development of marketing strategy, execution of the plan, monitoring and evaluation of the results, and finally, taking steps to promote the product and/or service. Marketing can also involve financial activities. Marketing strategies are designed to achieve certain goals. These strategies can be long term or short term depending on the nature of the product and market conditions.
There are four basic marketing concepts that are relevant to any business: marketing, selling, advertising, and marketing management. All these four are interrelated and it is only by integrating these four that you will be able to satisfy all your clients and be able to maintain a satisfactory level of productivity. These concepts play a very important role in every aspect of a business, starting from sales and ending at client satisfaction.
The most common concept in marketing is selling. Selling to the consumers involves convincing them to purchase your products or services by using persuasive selling techniques. This is a difficult concept to understand at first, but once you understand the power of this concept, you will come to realize the huge benefits in terms of profitability of the business.
Another concept that is relevant to selling is societal marketing. The societal marketing concept is all about creating a network of consumers through advertising, selling and marketing. The concepts of social marketing management are very much related to marketing concepts because these concepts help in promoting the sale of products and services through the various mass communication media available in the market.
Direct marketing is one of the best selling concepts and this concept helps in the quick sale of the product or service. This method is very helpful when you are looking for a new product or service to promote in your company. When you create a campaign to promote your product, it will be sent directly to the consumers via mails, telephonics and other means of communication. Every company has its own strategy on how they want to market their products to the consumers, and this strategy is reflected in every marketing campaign they plan to launch. There are many different marketing campaigns a company can launch, and some of them include television advertisement, direct mail campaign, magazine advertisement and the likes.
Now that you have understood the four Ps of marketing, you can start to apply these concepts into your company to help you gain profits. Every marketer needs to understand the concepts and skills involved in this business. If you want to succeed in this field, you need to be very dedicated and hard working. All successful marketers need to follow a simple rule: they must keep track of every marketing campaign they plan to launch, analyze their success after the campaign is launched, learn from their mistakes and continue their campaigns even after the success.