The National Small Business Association (NSBA) reports the majority of small-business owners in the US are confident about their revenue in the next year.In July 2106, 57% of small-business owners expected sales growth in 2017.
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Boosting the Sales of Your Small Business
Are you trying to increase your sales and grow your top line sales figure? Below you can read the top strategies that will help you boost the sales of your small business services even if you have limited resources.
- Focus on a NarrowerTarget Market
Don’t worry about narrowing down your target market. It won’t leave you with few customers.As a result, you will get noticed among other companies competing in the marketplace.
- Be an Expert in Your Market
Becoming an expert in your field, you’ll enjoy credibility, business and referrals. Simply listing your credentials on your website won’t be enough. Write blogs, host free workshops, and give away white papers and newsletters.
- Rank Your Prospects
Which are the most profitable clients for you? Focus on those whose work you need most and those whose work you really don’t need.
- Show How You Are Different
What makes you different from your competitors? Showcase your differentiators.
- Have the Right Message for the Right Customers
After identifying your target and communicating your differentiators, review your messaging and marketing programs. Make sure you have a relevant message to suit your targets. Consider your company name and branding. Do they hit home and reflect your niche?
- Offer More to Your Customers
Figure out your loyal and top-spending customers, then think how you can sell more to them.
Consider creating a loyalty or VIP program to offer incentives likeearly access to new products/services, and rewards points or promotions.
- Build a Marketing Plan for Each Stage of the Sales Cycle
Prepare a marketing plan for every stage of the buying cycle. These stages are different from each other and should have a unique marketing plan.
- Implement Optimization for the Conversion Process
Have the necessary tools for closing the deal. Consider marketing automation software that can really help you.First, create a marketing plan for each phase of the sales cycle.
Then,have a timeline that accompanies a typical sale. Attract leads through blogging or a workshop.Use social media and your website to encourage prospects to sign up to your email so you can get more information about them.
Finally, start sending staggered emails (once a week) and offering more information.Prepare a demo, webinar, or other learning experience for them.Mail them an offer or promotion. Then, follow up with a sales call.
While running a business, you’re likely to experience ups and downs in your revenue. Do your best to keep your revenue going up and make your company stand out of the competition.