Facts About Digital Marketing
You’ve probably heard about digital marketing, but are you really aware of all the different tactics? While newspaper ads and fliers are still effective, it’s no secret that most leads today are generated online. There are many different facts about digital marketing, and understanding them will help you create effective promotional strategies. Listed below are some of the most important. Let’s explore each one. And don’t forget to share them with others!
Mobile marketing: The biggest social network, Facebook, is used by over 3.2 billion people every day. When used properly, mobile marketing can help businesses reach a wider market. This type of marketing is extremely effective in reaching millennials who are increasingly using their phones for almost every purchase, including non-essential purchases. And because it’s inexpensive, there’s no need to be afraid of the budget. For example, Facebook has more than 500 million users and counting.
Pay-per-click: Advertising through Google Ads on websites can result in a doubled investment. In addition, pay-per-click marketing is another effective form of digital marketing, in which brands pay for every click of an ad. And don’t forget that countless paid marketing programs are available. Apart from this, digital marketing encompasses web development, SEO, social media, and email campaigns. These can all boost your online presence and increase the number of potential customers.
In addition to mobile devices, digital marketing can help your business grow. Because most people today consume information using mobile devices, it is crucial to use all of these channels to get noticed. Not only does this increase the chances of converting leads into repeat customers. In fact, most people now spend more time online than in their traditional office environments. As a result, digital marketing can help you reach your target audience wherever they are and at whatever time of day you choose.
Content with relevant imagery receives 94% more views than non-visual content. The same applies to User Generated Content. Content with relevant imagery and video content is nine times more likely to be read than content without. And content with relevant imagery is nine times more likely to be shared than content with no images. Whether your content is text-based or images, digital marketing can be a long-term strategy. With these facts about digital marketing, you’ll realize that this strategy isn’t a short-term solution.