How to Advertise as a Cannabis Business
You will have probably realised that there is a lot of regulations and restrictions placed on cannabis companies. Some businesses find it difficult to get their products out there because of limits placed by the state. How can they advertise both legally and effectively?
Here are a few ideas.
Offline advertising has been proven to be quite effective in the cannabis space, as sometimes people who are new to the industry sometimes take notice of offline advertising rather than searching themselves online for more information. Of course, not every advertiser will accept advertisements from a cannabis company, so you will need to do your research. Try and contact newspapers, magazines, radio, and TV. This will allow you to see what is open to you.
Cannabis Magazines and Periodicals
You are guaranteed a captive target audience with this advertising method, but this tends to come at a price. The magazines are often distributed to dispensaries right across the country, so you can get your product’s name spread far and wide thanks to these mags. For longevity, we would recommend magazines over newspapers, which tend to be binned after 1 day. While you have a captive audience interested in cannabis reading these magazines, your advert may get lost with all the other products being advertised.
In this day and age, creating videos on YouTube is a great way to generate traffic to your website. General information videos provide evergreen content which will pull in the visitors for years. We’ve found the majority of cannabis users seek more information and learn about the industry watching videos on YouTube. You need to take advantage of this!
Cannabis Website Advertising
This is a great way to get instant traffic to your website. While expensive, it often saves time in creating offline advertising campaigns. Often, you can track how many visitors click through to your website and you can track if the advertising spend is providing a good return on investment. Of course, people aren’t clicking as many ads these days, but it still provides an effective way to get traffic to your website.
This is the most important part of advertising your website. If you can get to the top of Google for your keywords, you can get free traffic to your website for years to come. There are many experts out there who offer their services, but be careful, only go ahead with professionals who come with a track record, as some SEO companies often cause more damage than good.
These are just some of the ways you can advertise your website. Have you got any other ideas that you are able to share?